Effect of Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 on Social Media

Social Media is defined as a platform for interaction between people such as sharing information, ideas, career interests, and other forms of conversation through the internet. Social media has become a powerful tool for sharing and posting content and it has its own positive and negative outcomes. Social media can be accessed through phone or laptop or desktop. Facebook, Twitter, Instagram are some of the most popular social media websites. They are generally used as highly interactive platforms through which individuals, organizations, and communities share, post, modify, participate or discuss self-generated content posted online. 

Laws regarding social media are governed by the Information Technology Act, 2000. Section 66A regulates all the legal aspects regarding social media law in India. This Section states that anyone who shares, transmits, or posts that are offensive or menacing, or false for the purpose of continuously causing, annoyance, convenience, danger, obstruction, insult, misleading, injury, criminal intimidation, enmity, hatred, or ill will to the recipient will be punished through imprisonment for 3 years with fine.

Nevertheless, in the landmark judgment of Shreya Singhal and Ors. v Union of India (2015), the Supreme Court upholding the Right to Free Speech struck down Section 66A stating that this Section was vague and did not fully protect freedom of free speech. Even after this judgment was passed there was still controversy as to what content posted or shared on social media would constitute offensive or appropriate. 

So after lots of debates and discussions, the Government introduced new rules under this Act for monitoring social media platforms. These new rules named Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 ("INTERMEDIARY GUIDELINES") was introduced on 25th February 2021 to prevent misuse of social media platforms by increasing their accountability and to establish a dispute redressal mechanism for their users. These rules are said to be progressive and to balance free speech, over-excessive display of fake content, and lack of transparency. One of the key features of the Intermediary Guidelines is the due diligence performed by social media intermediaries. These include various rules and regulations which are to be performed for the smooth functioning of social media. Another key feature is the Grievance Redressal Mechanism wherein the intermediary had to publish on its website, mobile or both, the name and contact details of the Grievance Officer by which the user can register a complaint against violations of these rules. After receiving the complaint, the Grievance Officer should acknowledge the complaint within 24 hours and dispose of the same within 15 days from the date of receipt. In case of an explicit photo containing partial or full nudity of the user is published or a depiction of sexual conduct by such user or artificial morphed images of such user is published then the intermediary should take all practicable and reasonable measures to remove or disable access to such content which is stored, hosted, published or transmitted by it.

The introduction of Intermediary Rules was done in an attempt to allow the smooth functioning of social media platforms. Through the Code of Ethics under these guidelines, films and other entertainment programs released in theatres or on Netflix, Amazon Prime Video, and other OTT platforms and web series will also be regulated to remove offensive content. These guidelines are said to restrict the absolute freedom of speech and expression so people might have difficulty in following these guidelines. So, a strict balance needs to be maintained between freedom of speech and excessive publication of offensive content.

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